SleepScore at the ATN Innovation Summit 2025: Why Sleep Drives Everything
Reimagining The World of Sleep
SleepScore Labs was proud to take part in the ATN Innovation Summit 2025, an elite gathering of thought leaders in science, wellness, health tech, and consumer performance. It’s a statement that mirrors our own mission—because how people sleep directly impacts how they live, work, and engage with the world around them.
SleepScore CEO Colin Lawlor at ATN 2025
SleepScore took the stage to share how sleep is shaping the future of business, technology, and human potential. With panel sessions featuring SleepScore partners Therabody and Mattress Firm, and insights from George Hanson and Timothy Roberts, we showed how every minute of sleep truly matters—and how our technology is enabling businesses to finally see what they’ve been missing.
Unlocking the Sleep Data Blind Spot
Across industries, companies are waking up to a powerful truth: how well their customers sleep affects everything from daily performance to long-term loyalty. Yet most brands still operate in the dark—unaware of how sleep quality is shaping outcomes.
Our API technology is changing that. At the Summit, we shared how SleepScore’s scientifically validated data solutions bring sleep intelligence into platforms, programs, and products—giving partners real-time insights into consumer sleep health. George Hanson, Chief Digital Officer of Mattress Firm, and Timothy Roberts, VP of Innovation at Therabody, discussed how these tools are already helping to improve customer outcomes and fuel innovation within their organizations.
From therapeutic recovery pathways to smart sleep surfaces, we’re proving that when businesses integrate sleep into the equation, everyone benefits.
The Future of Personalization
We stand at the convergence of three revolutions:
- The most advanced scientific understanding of sleep in history
- Breakthroughs in sensor and biometric technology
- And the accelerating power of artificial intelligence
Together, these forces enable deep personalization at scale—something once thought impossible. At the Summit, we explored how SleepScore’s AI-ready sleep data allows our partners to deliver tailored experiences based on real, nightly insights to better understand their consumers.
Whether building smarter sleep products, optimizing health journeys, or targeting wellness interventions, our technology is helping partners turn sleep data into meaningful engagement and scalable health outcomes.
Why It Matters
Today’s consumers are more informed—and more selective—than ever. They want solutions that work, backed by real data and transparent science. At the same time, companies are navigating a fast-changing landscape where credibility, safety, and impact aren’t just expectations—they’re requirements.
That’s why SleepScore puts science at the core of everything we do. Our technology and insights are grounded in independent validation, peer-reviewed research, and decades of sleep science expertise. We don’t just make claims—we prove them.
For our partners, this means confidently offering products and experiences that are truly sleep-enhancing. For our users, it means access to trusted solutions that support real results—night after night. In a world full of wellness promises, scientific leadership is what sets us—and our partners—apart. Science you can trust. Results you can feel.
Looking Ahead: Scaling Better Sleep Everywhere
Every minute of sleep is a minute that influences how someone shows up—in life, work, and health.
The ATN Innovation Summit 2025 reminded us that sleep is no longer a siloed health concern—it’s a universal performance multiplier. We’re excited to continue these conversations with our partners and expand what’s possible through intelligent, actionable, and science-backed sleep technology.
Up next: Our team is preparing to attend World Sleep in Singapore this fall (Oct–Nov). More science, more collaboration, and more answers to the big question: How can we help more people get better sleep?
Sleep Well!
Download our free SleepScore app today and begin your sleep improvement journey on App and Google Play Store.
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About SleepScore Labs
SleepScore Labs is the leading sleep science company dedicated to improving sleep through data-driven insights, validated technology, and evidence-backed solutions. Founded by sleep experts and backed by years of scientific research, our mission is to help people sleep better and live healthier lives. We combine cutting-edge innovation with trusted science to empower individuals, organizations, and partners around the world to unlock the life-changing benefits of great sleep.
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